At udvise initiativ og sætte nye aktiviteter i gang. Bruges især om at grundlægge egen virksomhed.

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En titel på en person, der opstarter en virksomhed. Definitionen på entreprenør er mange - her et uddrag:. . Schumpeter: “Individuals who exploit market opportunity through technical and/or organizational innovation.”. . Bolton & Thompson: “a person who habitually creates and innovates to build something of recognized value around perceived opportunities.”. . Hisrich: “someone who demonstrates initiative and creative thinking, is able to organize social and economic mechanisms to turn resources and situations to practical account, and accepts risk and failure.”. . Moore:  "an individual with an innovative business Idea who takes the risks necessary to establish the production and marketing of the associated product or service, expecting the venture to grow.". . Carland et al.: "...an individual who establishes and manages a business for the principal purpose of profit and growth. The entrepreneur is characterized principally by innovative behavior, and will employ strategic management practices in the business."


En overordnet betegnelse for kreativitet (idérigdom) og innovation (evnen til fornyelse) samt evnen til at realisere idéerne. Definitionen på entreprenørskab er mange - her et uddrag:. . Schumpeter: “...entrepreneurship, as defines, essentially, consists in doing things that are not generally done in the ordinary course of business routine, it is essentially a phenomenon that comes under the wider aspect of leadership.”. . Shane: “Entrepreneurship is an activity that involves the discovery, evaluation and exploitation of opportunities to introduce new goods and services, ways of organizing markets, processes and raw materials through organizing efforts that previously had not existed.”