Definitionen på Corporate Venturing er mange - her et uddrag:
Biggadike: “A Corporate Venture is defined as a business marketing a product or a service that the parent company has not previously marketed and that requires the parent company to obtain new equipment or new people or new knowledge.”
Ellis & Taylor: “Corporate Venturing was postulated to pursue a strategy of unrlatedness to present activities, to adopt the structure of an independent unit and to involve a process of assembling and configuring novel resources.”
Von Hippel: “Corporate Venturing is an activity which seeks to generate new businesses for the corporation in which it resides through the establishment of external or internal corporate ventures.”
Biggadike, R. (1979): The risky business of diversification. Harvard Business Review, 57(3), 103–111.
Ellis, R J., and Taylor, N. T (1987): Specifying entrepreneurship In N. C. Churchill, J. A. Hornaday, B A. Kirchhoff, O. J Krasner, and K H. Vesper (Eds ), Frontiers of entrepreneurship research, pp. 527–541. Wellesley, MA: Babson College.
von Hippel, E. (1977): The sources of innovation. New York. Oxford University Press. Wortman, M. S., Jr. (1987). Entrepreneurship An integrating typology and evaluation of the empirical research in the field. Journal of Management, 13(2), 259–279.