Diversifikation
En del af Ansoffs vækstmatrice, der betegner, at en virksomhed sælger et nyt produkt på et nyt marked.. . Ansoff: “It calls for a simultaneous departure from the present product line and the present market structure.”
Definition
En del af Ansoffs vækstmatrice, der betegner, at en virksomheden forsøger at skabe vækst ved at sælge sit nuværende produkt på et nyt marked.
Ansoff: “a strategy in which the company attempts to adapt its present product line (generally with some modification in the product characteristics) to new missions.”
Kilde
Ansoff H. I. (1957): Strategies for Diversification. Harvard Business Review.
Se også
Produktudvikling
En del af Ansoffs vækstmatrice, der betegner, at en virksomhed forsøger at udvikle, videreudvikle og forbedre eksisterende produkter.. . Ansoff: “retains the present mission and develops products that have new and different characteristics such as will improve the performance of the mission.”
Markedspenetrering
En del af Ansoffs vækstmatrice, der betegner, at en virksomhed forsøger at øge salget af nuværende produkter til nuværende markeder.. . Ansoff: “Market penetration is an effort to increase company sales without departing from an original product-market strategy. The company seeks to improve business performance either by increasing the volume of sales to its present customers or by finding new customers for present products.”