Manufacturer/Retailer Business Model

Manufacturer/Retailer Business Model


En forretningsmodel, hvor en virksomhed fungerer som både producent og sælger (online, offline eller begge dele) af et produkt.


Barringer, B., R. & Ireland, R., D. (2019): Entrepreneurship - Successfully Launching New Ventures. 6. udgave. Pearson Education Limited.

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Business model

Oversat: Forretningsmodel. En overordnet beskrivelse af midler og metoder, som en virksomhed anvender til at tjene penge. Med en forretningsplan kan man betragte virksomheden som et system, hvis vigtigste opgave er at tjene penge til at overleve og vokse. Definitionen på business model er mange - her et uddrag:. . Osterwalder & Pigneur: “A business model describes the rationale of how an organization creates, delivers, and captures value.”. . Morris et al.: “A business model is a concise representation of how an interrelated set of decision variables in the areas of venture strategy, architecture, and economics are addressed to create sustainable competitive advantage in defined markets.”. . Teece: “In short, a business model defines how the enterprise creates and delivers value to customers, and then converts payments received to profits.”

Business model innovation

En overordnet betegnelse for at transformere en forretningsmodel. Definitionen på business model innovation er mange - her et uddrag:. . Lindgardt et al.: “Innovation becomes BMI [business model innovation] when two or more elements of a business model are reinvented to deliver value in a new way. (...) BMI can provide companies a way to break out of intense competition, under which product or process innovations are easily imitated.”. . Mitchell & Coles: “By business model innovation, we mean business model replacements that provide product or service offerings to customers and end users that were not previously available. We also refer to the process of developing these novel replacements as business model innovation.“. . Geissdoerfer et al.: “Business model innovation describes either a process of transformation from one business model to another within incumbent companies or after mergers and acquisitions, or the creation of entirely new business models in start-ups.”