Business Model Canvas

Business Model Canvas

Definition

Et værktøj, der har til formål at udvikle en virksomheds forretningsmodel eller dokumentere den eksisterende. Osterwalder inddeler Business Model Canvas i en skabelon med 9 byggesten: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships og Cost Structure.

Kilde

Osterwalder, A., Pigneur, Y. & Clark, T. (2010): Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers. John Wiley & Sons.

Se også

Business Plan

En beskrivelse af en kommende eller etableret virksomhed og dens formål, organisationsstruktur, aktiviteter, vision, distribution, finansiering m.m. henvendt mulige investorer, grundlæggere, partnere eller ledelse. Definitionen på forretningsplan er mange - her et uddrag:. . Smolka et al.: “A business plan is a written document that describes all the aspects of a business venture in a concise manner. It is usually necessary to have a written business plan to raise money and attract high-quality business partners.”. . Barringer & Ireland: “A business plan is a written narrative, typically 25 to 35 pages long, that describes what a new business intends to accomplish and how it intends to accomplish it.”. . Small Medium Administration (US): “En forretningsplan definerer din virksomhed præcist, identificerer dine mål og fungerer som din virksomheds CV. Dets grundkomponenter omfatter en løbende balance, en resultatopgørelse og en cash flow-analyse. Det hjælper dig med at allokere dine ressourcer korrekt, håndtere uforudsete udfordringer og træffe de rigtige beslutninger.”

Business Case

Et styringsværktøj til at vurdere, hvordan en bestemt beslutning (investering, fusion, tilbud, projekt m.m.) påvirker rentabiliteten i en virksomhed. Definitionen på Business Case er mange - her et uddrag:. . Gambles: “A business case is a recommendation to decision makers to take a particular course of action for the organisation, supported by an analysis of its benefits, costs and risks compared to the realistic alternatives, with an explanation of how it can best be implemented.”. . Prince2: “to provide a structure to judge whether the Business Case is desirable, viable, achievable and worth the continued investment that is made during the project”.

Business model

Oversat: Forretningsmodel. En overordnet beskrivelse af midler og metoder, som en virksomhed anvender til at tjene penge. Med en forretningsplan kan man betragte virksomheden som et system, hvis vigtigste opgave er at tjene penge til at overleve og vokse. Definitionen på business model er mange - her et uddrag:. . Osterwalder & Pigneur: “A business model describes the rationale of how an organization creates, delivers, and captures value.”. . Morris et al.: “A business model is a concise representation of how an interrelated set of decision variables in the areas of venture strategy, architecture, and economics are addressed to create sustainable competitive advantage in defined markets.”. . Teece: “In short, a business model defines how the enterprise creates and delivers value to customers, and then converts payments received to profits.”

Business model innovation

En overordnet betegnelse for at transformere en forretningsmodel. Definitionen på business model innovation er mange - her et uddrag:. . Lindgardt et al.: “Innovation becomes BMI [business model innovation] when two or more elements of a business model are reinvented to deliver value in a new way. (...) BMI can provide companies a way to break out of intense competition, under which product or process innovations are easily imitated.”. . Mitchell & Coles: “By business model innovation, we mean business model replacements that provide product or service offerings to customers and end users that were not previously available. We also refer to the process of developing these novel replacements as business model innovation.“. . Geissdoerfer et al.: “Business model innovation describes either a process of transformation from one business model to another within incumbent companies or after mergers and acquisitions, or the creation of entirely new business models in start-ups.”