Definitionen på advertising er mange - her et uddrag:
Barringer & Ireland: “Advertising is making people aware of a product in hopes of persuading them to buy it. Advertising’s major goals are to: Raise customers awareness of a product; Explain a product’s comparative features and benefits; Create associations between a product and a certain lifestyle”
Barringer, B., R. & Ireland, R., D. (2019): Entrepreneurship - Successfully Launching New Ventures. 6. udgave. Pearson Education Limited.