En (langsigtet) plan, der er valgt for at skabe en ønsket fremtid, for eksempel at opnå et mål eller at finde løsningen på en udfordring. Definitionen på strategi er mange - her et uddrag:

Porter: “Strategy is the creation of a unique and valuable position, involving a different set of activities.”

Chandler: “The determination of the basic, long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for those goals.”