En del af POEM-modellen og en betegnelse for en online platform, hvor virksomheden selv betaler for synlighed. Definitionen på Paid Media er mange - her et uddrag:

Chaffey & Ellis-Chadwick: “Also known as bought media, a direct payment occurs to a site owner or an ad network when they serve an ad, a sponsorship or pay for a click, lead or sale generated.”