En overordnet betegnelse for kreativitet (idérigdom) og innovation (evnen til fornyelse) samt evnen til at realisere idéerne. Definitionen på entreprenørskab er mange - her et uddrag:. . Schumpeter: “...entrepreneurship, as defines, essentially, consists in doing things that are not generally done in the ordinary course of business routine, it is essentially a phenomenon that comes under the wider aspect of leadership.”. . Shane: “Entrepreneurship is an activity that involves the discovery, evaluation and exploitation of opportunities to introduce new goods and services, ways of organizing markets, processes and raw materials through organizing efforts that previously had not existed.”

Intraprenørskab, hvor ledelsen kommunikerer til medarbejdere via strategier og handlingsplaner med det formål at igangsætte og innovere på produkter, koncepter eller procedurer inden for en eksisterende organisations rammer.