Et fællesskab for en gruppe af internetbrugere med en fælles interesse.

En iterativ proces, som er inddelt i Build, Measure og Learn og har til formål at reducere risici og spildte ressourcer i startup-processen ved at sikre, at der er kunder eller brugere til det produkt, der udvikles. Fordelen er, at iværksætteren løbende er i dialog med kunde eller bruger og på den måde kvalificerer produktet mest muligt.

Et strategisk initiativ, der har til formål at en virksomhed aftager sine varer eller serviceydelser på et givent marked. Definitionen på markedsføring er mange - her et uddrag:. . Kotler & Armstrong: “The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.”. . Bennett: “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”. . Armstrong et al.: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.”. . Jefkins: “Marketing is in the communication business - call it branding, labelling, advertising, research, public relations, instruction manuelas, what you like; it is not easily tucked away in one of the 4 Ps (Product, Price, Place or Promotion), although much of it has to do with the promotional P. Nevertheless, if we take a broad view of marketing communications, it cannot be compartmentalised or used as an umbrella: it flows like a telephone cable linking up numerous users.”. . Glynn & Barnes: “Marketing is the establishment, maintenance and enhancement of mainly long-term profitable relationships with customers and other stakeholders. This is achieved by an on-going mutually beneficial exchange process, including the fulfillment of promises, and is facilitated by the application of the marketing mix.”

En virksomhed med en levetid på mellem 0 og 5 år, der er grundlagt af en eller flere iværksættere med det formål at udvikle et produkt eller tjenesteydelse og sælge det. Startups betegnes som “små virksomheder” og er oftest finansieret af de iværksættere, der ejer virksomheden.