Search Engine Advertising (SEA)
Oversat: søgemaskineannoncering. En fællesbetegnelse for annoncering via AdWords og andre betalte annoncer i Google eller andre søgemaskiner.
Definition
Definitionen på churn er mange - her et uddrag:
Barringer & Ireland: “Churn refers to the number of subscribers that a subscription-based business loses each month.”
Kilde
Barringer, B., R. & Ireland, R., D. (2019): Entrepreneurship - Successfully Launching New Ventures. 6. udgave. Pearson Education Limited.