Salgsudvikling

Omtales oftest som 'Markedspenetrering'.
En del af Ansoffs vækstmatrice, der betegner, at en virksomhed forsøger at øge salget af nuværende produkter til nuværende markeder.

Ansoff: “Market penetration is an effort to increase company sales without departing from an original product-market strategy. The company seeks to improve business performance either by increasing the volume of sales to its present customers or by finding new customers for present products.”