Bricks and Clicks Business Model

Definitionen på Bricks and Clicks Business Model er mange - her et uddrag:

Barringer & Ireland: “A business model in which a company integrates both offline (bricks) and online (clicks) presences.”

Eksempel:
Apple
Se også:
Business Model Canvas, Business model, Business model innovation, Advertising Business Model, Auction Business Model, Franchise Business Model, Freemium Business Model, Low-Cost Business Model, Manufacturer/Retailer Business Model, Peer-to-Peer Business Model, Razor and Blades Business Model, Subscription Business Model, Traditional Retailer Business Model,
Kilde:

Barringer, B., R. & Ireland, R., D. (2019): Entrepreneurship - Successfully Launching New Ventures. 6. udgave. Pearson Education Limited.